Who We Are

AKCG builds, preserves & restores positive reputations. We believe in programs that have transformative, lasting and bottom-line impacts – influencing attitudes and changing behaviors. Our work produces measurable results, and our focus on people creates mutually rewarding, long-term professional relationships.

Headquartered in the Greater Philadelphia area and with an office in the Washington D.C. market, we serve a national client base, grown over our 40-year history. Our programs are tailored for each client and focus on our areas of expertise in media relations, preparedness and response, thought leadership and spokesperson training.

AKCG proudly serves as the Philadelphia office of IPREX, a global network of top independent public relations firms, allowing us to tap into an expansive network when partner resources are needed.

Service Areas

Media Relations –At AKCG, we prioritize our clients’ bottom-line business goals in our approach to media relations. Flashy coverage is fun, but media coverage that helps move the needle on your business objectives is even better. Our firm specializes in providing media relations services, including crafting effective pitches that capture the media’s attention, managing press events, securing meaningful media placements, building relationships with journalists and capturing and analyzing media coverage.

Preparedness –While crises cannot always be prevented, they can be anticipated. Effective planning and training can go a long way toward ameliorating, or even avoiding, the potential damage to public perception a crisis can cause. Organizations most successful in weathering crises are those whose communications and leadership teams cement their strategies into actionable plans. Additionally, AKCG On Call provides our partners a well-rounded series of ongoing benefits, including 24/7 access to an informed, experienced crisis response team.

Response – At AKCG, we pride ourselves on responsiveness. We recognize the urgency of crises that can mushroom out of control, and we enable nearly instantaneous communications with key audiences. Our goal is to establish immediate and open communication channels with critical audiences, ensuring the tone of the reaction meets the audience before the crisis escalates further.

Thought Leadership – At AKCG, we work with you to define — or refine — your distinct place within your industry. From there, we build a program to amplify your position among your most important stakeholders. A thought leadership program may be the key when you want your organization to be better defined, better positioned, or better differentiated.

Spokesperson Training –The primary focus of AKCG’s spokesperson training is substance — presenting key message points, communicating with authority and positioning oneself as a credible source both verbally and non-verbally. Spokespeople need to understand their value, role and responsibilities within the organization. While our trainings empower spokespeople for media exchanges, many trainees find the program also builds confidence in small – and large-group interpersonal interactions.

Areas of Focus

AKCG prides itself on its specialized approach, providing services to clients’ unique needs in education, senior living, and other nonprofit organizations. We recognize these industries face distinct challenges and opportunities that require deep industry knowledge. Our expertise in strategic media relations, thought leadership programs, preparedness and response, and spokesperson training allows us to provide tailored solutions to navigate these challenges and opportunities effectively. Learn more about our areas of specialized expertise.

Senior Living – Senior living organizations cater to a diverse range of older adults, each seeking specific services and amenities, which require a nuanced understanding of a community’s strengths and how they align with the needs of a target audience. Navigating the senior living industry presents distinctive challenges and opportunities that demand a tailored approach to PR and communications. 

Higher Education – Higher education institutions help shape the future of our society. Many of these organizations have thought leaders who have opportunities to extend their perspectives and advocacy positions beyond the classroom. And that’s where the power of a strategic public relations program comes in. Additionally, those in this industry often encounter challenges requiring thoughtful communication solutions that protect or repair reputations.

Independent Schools – Independent Schools hold an important and distinct role in our society, preparing the next generation of leaders. These institutions have a wealth of expertise, in their leadership and faculty and require purposeful storytelling and thought leadership strategies. Sharing stories of students and their unique achievements and areas of interest can boost enrollment and retention strategies. Additionally, these educational institutions face various challenges that can disrupt their operations and reputation. From staff turnover, employee misconduct, cyber-attacks and more, schools need to prepare to manage and mitigate the impact of these crises effectively.